Most people don’t think of the word strategy when they think about social media.  When it comes to social media marketing, there’s a lot more research, planning, and strategy involved. A social media strategy defines how your business will use social media to achieve its goals. It’s a statement of intent that outlines the goals and measurable objectives for using social media while targeting the outcomes that you want to achieve.

Even if your brand is not actively involved in social media, other businesses are, and they are more than likely winning. KK Social Media Solutions is a team of creative social media specialist that will manage your brand reputation online while also generating business to your brand. We want your message to be heard.

Here are five ways to create your social media strategy:

Set Clear Goals and Objectives

  • What problem do you want to solve?
  • What are the benefits of your product and or service?
  • How will your product and or service add value to the lives of potential customers?
  • What are your profit goals?

Identify Your Audience

  • Who is your ideal customer?
  • What do they like?
  • Where do they shop?
  • What do they watch?
  • If you are selling to everyone, you are selling to no one.

Research Influencers

  • Who are the influencers in your niche?
  • Are you engaging with them?
  • Are you engaging on their posts?
  • What are they doing that is successful?

Plan Your Content

  • What is your audience telling you they like?
  • What posts do they engage with the most?
  • How often do you post?
  • Are you putting effort into your captions?

Consistency is Key

  • How often will you post?
  • How often will you comment on other pages?
  • How often will you go live?
  • How often will you post to your stories?

As an agency we are constantly perfecting our social media strategies. With our dedicated and talented social media team, your social media will be a powerful tool in your marketing plan. Contact us today!